Back to Engineering Articles/Dynamic Delivery Fee Q-Commerce: Harga Ongkir yang Bisa Berubah Tiap Menit

Dynamic Delivery Fee Q-Commerce: Harga Ongkir yang Bisa Berubah Tiap Menit

System design dynamic pricing delivery fee untuk Astro Q-commerce: signal-based pricing dengan aggregasi supply driver vs demand order per area, distance multiplier, surge multiplier saat jam sibuk, weather multiplier saat hujan, price lock saat checkout agar harga tidak berubah di tengah transaksi, price elasticity measurement, A/B testing framework untuk eksperimen pricing, dan surge detection dengan threshold adaptif. Implementasi Golang dengan clean architecture, event-driven signals, dan Redis untuk price lock.

Faisal AffanFaisal Affan
6/20/2026

Dynamic Delivery Fee Q-Commerce: Harga Ongkir yang Bisa Berubah Tiap Menit

"Harga ongkir yang tetap (fixed fee) itu tidak adil — ongkir di jam sibuk dan jam sepi biayanya sama. Tapi ongkir yang berubah-ubah itu bikin pelanggan frustrasi. Tantangannya: fair secara ekonomi, tapi transparan dan predictable untuk pengguna."

TL;DR

Fixed delivery fee adalah anakronisme di Q-commerce. Biaya pengiriman sebenarnya sangat bervariasi: driver lebih mahal di jam sibuk, jarak lebih jauh berarti biaya lebih besar, hujan membuat driver lebih susah dicari, dan area berbeda punya dinamika supply-demand yang berbeda. Dynamic pricing menaikkan fee saat permintaan tinggi atau supply rendah, dan menurunkan saat sepi — tapi harus dilakukan dengan hati-hati agar tidak membuat pelanggan kabur. Artikel ini membahas implementasi lengkap dengan signal collector, surge detector, price locker, dan A/B testing framework di Go.


Kenapa Dynamic Delivery Fee?

Supply-Demand Balancing

Saat hujan, demand naik 3x tapi supply driver turun 2x. Tanpa surge pricing, waiting time membengkak dan banyak order gagal.

Market Efficiency

Pelanggan yang booking 3 jam sebelumnya mendapat fee lebih murah daripada yang order sekarang-juga. Ini fair secara ekonomi.

Driver Incentive

Surge pricing secara implisit menaikkan pendapatan driver di jam sibuk, menarik lebih banyak driver online saat dibutuhkan.

Cost Recovery

Biaya operasional naik saat jam sibuk (lembur, lebih banyak driver yang digaji per jam). Dynamic pricing membantu recover biaya ini tanpa harus menaikkan margin secara permanen.

Peringatan

Dynamic pricing adalah dua sisi mata uang. Dilakukan dengan benar, ini meningkatkan efisiensi pasar dan pengalaman pengguna. Dilakukan dengan salah — terutama jika tidak transparan — ini adalah cara tercepat untuk kehilangan kepercayaan pelanggan. Uber pernah mengalami krisis PR besar karena surge pricing saat bencana alam. Transparansi dan fairness harus menjadi foundation dari sistem ini.


Arsitektur Sistem Pricing

graph TB
    subgraph "Signal Sources"
        DR[(Redis<br/>Driver Locations)]
        OR[(Postgres<br/>Order History)]
        WE[Weather API]
        DI[Distance API]
        TI[Time Service]
    end

    subgraph "Pricing Service"
        SC[Signal Collector]
        SM[Surge Multiplier]
        DM[Distance Multiplier]
        WM[Weather Multiplier]
        PE[Price Engine]
    end

    subgraph "Price Lock"
        PL[(Redis<br/>Locked Prices)]
        PLS[Price Lock Service]
    end

    subgraph "Analytics"
        EL[Elasticity Tracker]
        AB[A/B Test Framework]
        AM[Analytics Monitor]
    end

    DR --> SC
    OR --> SC
    WE --> SC
    DI --> SC
    TI --> SC

    SC --> SM
    SC --> DM
    SC --> WM

    SM --> PE
    DM --> PE
    WM --> PE

    PE --> PLS
    PLS --> PL

    PE --> EL
    EL --> AM
    AB --> PE

    style PE fill:#2ecc71,color:#fff
    style PL fill:#f39c12,color:#fff
    style AM fill:#3498db,color:#fff

Alur Checkout: Price Lock

Salah satu masalah paling krusial di dynamic pricing adalah harga berubah saat checkout. Bayangkan: pelanggan melihat ongkir Rp15.000, lalu mengisi alamat, memilih metode pembayaran, dan saat klik "Bayar" ongkirnya tiba-tiba menjadi Rp22.000 karena surge multiplier berubah. Ini adalah pengalaman pengguna yang sangat buruk.

Solusinya: price lock — harga dihitung saat checkout dimulai dan dikunci untuk durasi tertentu.

sequenceDiagram
    participant U as User
    participant C as Checkout Service
    participant PS as Pricing Service
    participant PL as Price Lock (Redis)
    participant SC as Signal Collector
    participant P as Payment Service

    U->>C: Click "Checkout"
    C->>PS: Calculate delivery fee
    PS->>SC: Collect current signals
    SC->>SC: Get driver count, pending orders, weather, distance

    alt Surge active
        SC-->>PS: Load ratio = 3.2 (surge!)
        PS->>PS: Compute surge_mult = 1.8x
    else Normal
        SC-->>PS: Load ratio = 0.8 (normal)
        PS->>PS: Surge_mult = 1.0x
    end

    PS->>PS: fee = base × distance × surge × weather
    PS-->>C: Return delivery_fee = 18000

    C->>PL: Lock price (order_id, 18000, TTL=15min)
    PL-->>C: Price locked
    C-->>U: Show total: 18000

    Note over U,C: User browses other items, 5 minutes pass

    U->>P: Confirm payment
    P->>PL: Get locked price for order
    PL-->>P: Return: 18000
    P->>P: Charge 18000 (ignoring current surge)
    P-->>U: Payment successful (18000)

    Note over PL,P: Even if surge multiplier changed to 2.5x,<br/>price is locked at 18000

Design Decision: Lock at Checkout, Not at Cart

Beberapa platform melakukan price lock saat item masuk ke keranjang. Ini masalah: pelanggan bisa "menimbun" harga murah dengan menyimpan item di cart selama berjam-jam. Lock di saat checkout (setelah pelanggan menunjukkan intent serius untuk membeli) menyeimbangkan antara fairness dan business sustainability. TTL 15 menit biasanya cukup untuk menyelesaikan transaksi tanpa membuka celah abuse.


Signal Collector: Otak Data-Driven Pricing

Semua keputusan pricing dimulai dari sinyal. Sinyal yang dikumpulkan menentukan seberapa akurat multiplier yang dihasilkan.

package signal

import (
    "context"
    "encoding/json"
    "fmt"
    "log/slog"
    "math"
    "net/http"
    "sync"
    "time"

    "github.com/redis/go-redis/v9"
)

// AreaSignals adalah kumpulan sinyal untuk satu area pada satu waktu.
type AreaSignals struct {
    AreaID      string    `json:"area_id"`
    Timestamp   time.Time `json:"timestamp"`

    // Supply
    DriverCount       int     `json:"driver_count"`
    DriversOnline     int     `json:"drivers_online"`
    DriversBusy       int     `json:"drivers_busy"`
    AvgDriverDistance float64 `json:"avg_driver_distance_km"` // Avg distance to nearest hub

    // Demand
    PendingOrders     int     `json:"pending_orders"`
    OrdersLast15Min   int     `json:"orders_last_15min"`
    OrdersLast60Min   int     `json:"orders_last_60min"`

    // Computed
    LoadRatio         float64 `json:"load_ratio"`          // pending_orders / drivers_online
    AvgWaitTimeMin    float64 `json:"avg_wait_time_min"`

    // External
    Temperature       float64 `json:"temperature_celsius"`
    IsRaining         bool    `json:"is_raining"`
    IsPeakHour        bool    `json:"is_peak_hour"`
    IsPublicHoliday   bool    `json:"is_public_holiday"`
}

// SignalCollector mengumpulkan sinyal real-time dari berbagai sumber.
// Semua pengumpulan dilakukan concurrent untuk meminimalkan latency.
type SignalCollector struct {
    rdb         *redis.Client
    httpClient  *http.Client
    weatherKey  string
}

func NewSignalCollector(rdb *redis.Client, weatherAPIKey string) *SignalCollector {
    return &SignalCollector{
        rdb:        rdb,
        httpClient: &http.Client{Timeout: 5 * time.Second},
        weatherKey: weatherAPIKey,
    }
}

// CollectSignals mengumpulkan semua sinyal untuk suatu area.
func (sc *SignalCollector) CollectSignals(ctx context.Context, areaID string) (*AreaSignals, error) {
    ctx, cancel := context.WithTimeout(ctx, 5*time.Second)
    defer cancel()

    // Concurrent collection with error tolerance
    type result struct {
        drivers int
        orders  int
        orders15 int
        orders60 int
        raining bool
        temp    float64
    }

    resultCh := make(chan result, 1)
    errCh := make(chan error, 1)

    go func() {
        var r result
        var wg sync.WaitGroup
        var mu sync.Mutex

        wg.Add(3)
        go func() {
            defer wg.Done()
            d := sc.getDriverCounts(ctx, areaID)
            mu.Lock()
            r.drivers = d
            mu.Unlock()
        }()
        go func() {
            defer wg.Done()
            o, o15, o60 := sc.getOrderCounts(ctx, areaID)
            mu.Lock()
            r.orders = o
            r.orders15 = o15
            r.orders60 = o60
            mu.Unlock()
        }()
        go func() {
            defer wg.Done()
            rain, temp := sc.getWeather(ctx, areaID)
            mu.Lock()
            r.raining = rain
            r.temp = temp
            mu.Unlock()
        }()

        wg.Wait()
        resultCh <- r
    }()

    select {
    case r := <-resultCh:
        loadRatio := 0.0
        if r.drivers > 0 {
            loadRatio = float64(r.orders) / float64(r.drivers)
        }

        now := time.Now()
        isPeak := isPeakHour(now)

        signals := &AreaSignals{
            AreaID:           areaID,
            Timestamp:        now,
            DriverCount:      r.drivers,
            DriversOnline:    r.drivers,
            PendingOrders:    r.orders,
            OrdersLast15Min:  r.orders15,
            OrdersLast60Min:  r.orders60,
            LoadRatio:        math.Round(loadRatio*100) / 100,
            IsRaining:        r.raining,
            Temperature:      r.temp,
            IsPeakHour:       isPeak,
            IsPublicHoliday:  isIndonesianHoliday(now),
        }

        return signals, nil

    case <-ctx.Done():
        return nil, fmt.Errorf("collect signals: %w", ctx.Err())

    case err := <-errCh:
        return nil, fmt.Errorf("collect signals: %w", err)
    }
}

func (sc *SignalCollector) getDriverCounts(ctx context.Context, areaID string) int {
    // Driver locations stored in Redis sorted sets:
    // key: "drivers:{area_id}" with member = driver_id, score = last_heartbeat_unix
    now := time.Now().Unix()
    fiveMinAgo := now - 300

    cmd := sc.rdb.ZCount(ctx, fmt.Sprintf("drivers:%s", areaID),
        fmt.Sprintf("%d", fiveMinAgo), fmt.Sprintf("%d", now))
    count, err := cmd.Result()
    if err != nil {
        slog.WarnContext(ctx, "failed to get driver count", "area", areaID, "error", err)
        return 0
    }
    return int(count)
}

func (sc *SignalCollector) getOrderCounts(ctx context.Context, areaID string) (pending, last15min, last60min int) {
    now := time.Now()

    // Pending orders count
    pipe := sc.rdb.Pipeline()
    pendingCmd := pipe.SCard(ctx, fmt.Sprintf("orders:pending:%s", areaID))
    last15Cmd := pipe.ZCount(ctx, fmt.Sprintf("orders:history:%s", areaID),
        fmt.Sprintf("%d", now.Add(-15*time.Minute).Unix()), fmt.Sprintf("%d", now.Unix()))
    last60Cmd := pipe.ZCount(ctx, fmt.Sprintf("orders:history:%s", areaID),
        fmt.Sprintf("%d", now.Add(-60*time.Minute).Unix()), fmt.Sprintf("%d", now.Unix()))

    _, err := pipe.Exec(ctx)
    if err != nil {
        slog.WarnContext(ctx, "failed to get order counts", "area", areaID, "error", err)
        return 0, 0, 0
    }

    return int(pendingCmd.Val()), int(last15Cmd.Val()), int(last60Cmd.Val())
}

func (sc *SignalCollector) getWeather(ctx context.Context, areaID string) (raining bool, temp float64) {
    // Simplified: in production, call OpenWeatherMap / BMKG API
    // Cache weather data for 30 minutes to avoid excessive API calls
    cacheKey := fmt.Sprintf("weather:%s", areaID)
    cached, err := sc.rdb.Get(ctx, cacheKey).Result()
    if err == nil {
        var w struct {
            Raining bool    `json:"raining"`
            Temp    float64 `json:"temp"`
        }
        if json.Unmarshal([]byte(cached), &w) == nil {
            return w.Raining, w.Temp
        }
    }

    // Fetch from external API
    // ... (simplified for brevity)

    // Cache for 30 min
    data, _ := json.Marshal(map[string]interface{}{
        "raining": false,
        "temp":    30.0,
    })
    sc.rdb.Set(ctx, cacheKey, string(data), 30*time.Minute)

    return false, 30.0
}

Surge Detector: Kapan Harga Naik?

Surge detection adalah inti dari dynamic pricing. Tujuannya: menaikkan harga cukup untuk mengurangi demand berlebih dan menarik lebih banyak driver, tanpa membuat pelanggan marah.

package pricing

import (
    "context"
    "fmt"
    "log/slog"
    "math"
    "sync"
    "time"
)

// SurgeConfig mengatur parameter surge detection.
type SurgeConfig struct {
    // Load ratio thresholds
    LowLoadRatio     float64 // < this = no surge
    MediumLoadRatio  float64 // >= this = 1.5x surge
    HighLoadRatio    float64 // >= this = 2.0x surge
    CriticalRatio    float64 // >= this = 3.0x surge (cap)

    // Weather multiplier
    RainMultiplier   float64 // Multiplier when raining

    // Peak hour multiplier
    PeakHourMultiplier float64

    // Smoothing: berapa lama multiplier bertahan
    SurgeDecayMinutes int     // Gradually decrease surge over N minutes
}

// DefaultSurgeConfig mengembalikan konfigurasi surge default.
// Semua nilai ini harus di-tuning berdasarkan data historis dan A/B test.
func DefaultSurgeConfig() SurgeConfig {
    return SurgeConfig{
        LowLoadRatio:      1.0,  // Normal
        MediumLoadRatio:   2.0,  // 1.5x surge
        HighLoadRatio:     3.5,  // 2.0x surge
        CriticalRatio:     5.0,  // 3.0x surge (max)

        RainMultiplier:     1.3, // Hujan: +30%
        PeakHourMultiplier: 1.2, // Jam sibuk: +20%

        SurgeDecayMinutes:  15,  // Surge turun bertahap dalam 15 menit
    }
}

// SurgeResult adalah hasil kalkulasi surge untuk suatu area.
type SurgeResult struct {
    AreaID           string  `json:"area_id"`
    LoadRatio        float64 `json:"load_ratio"`
    SurgeMultiplier  float64 `json:"surge_multiplier"`
    WeatherMultiplier float64 `json:"weather_multiplier"`
    PeakMultiplier   float64 `json:"peak_multiplier"`
    TotalMultiplier  float64 `json:"total_multiplier"`
    IsSurge          bool    `json:"is_surge"`
    SurgeLevel       string  `json:"surge_level"` // none | low | medium | high | critical
    ComputedAt       time.Time `json:"computed_at"`
}

// SurgeDetector mengelola deteksi dan aplikasi surge multiplier.
type SurgeDetector struct {
    config     SurgeConfig
    history    map[string][]SurgeResult // areaID -> last N results
    mu         sync.RWMutex
    decayTrack map[string]time.Time     // areaID -> last surge time
}

func NewSurgeDetector(config SurgeConfig) *SurgeDetector {
    return &SurgeDetector{
        config:     config,
        history:    make(map[string][]SurgeResult),
        decayTrack: make(map[string]time.Time),
    }
}

// Detect menghitung surge multiplier berdasarkan sinyal area saat ini.
func (sd *SurgeDetector) Detect(ctx context.Context, signals *AreaSignals) *SurgeResult {
    sd.mu.Lock()
    defer sd.mu.Unlock()

    // 1. Tentukan surge multiplier dari load ratio
    loadRatio := signals.LoadRatio
    var surgeMult float64
    var surgeLevel string

    switch {
    case loadRatio >= sd.config.CriticalRatio:
        surgeMult = 3.0
        surgeLevel = "critical"
    case loadRatio >= sd.config.HighLoadRatio:
        surgeMult = 2.0
        surgeLevel = "high"
    case loadRatio >= sd.config.MediumLoadRatio:
        surgeMult = 1.5
        surgeLevel = "medium"
    case loadRatio >= sd.config.LowLoadRatio:
        surgeMult = 1.2
        surgeLevel = "low"
    default:
        surgeMult = 1.0
        surgeLevel = "none"
    }

    // 2. Terapkan smoothing: jangan langsung turun ke 1.0
    // Gunakan exponential decay
    if lastSurge, ok := sd.decayTrack[signals.AreaID]; ok {
        elapsed := time.Since(lastSurge).Minutes()
        if elapsed < float64(sd.config.SurgeDecayMinutes) && surgeMult < sd.getLastMultiplier(signals.AreaID) {
            // Decay phase: gradual decrease
            decayFactor := 1.0 - (elapsed / float64(sd.config.SurgeDecayMinutes))
            lastMult := sd.getLastMultiplier(signals.AreaID)
            surgeMult = 1.0 + (lastMult-1.0)*decayFactor
            surgeLevel = surgeLevel + "_decaying"
        }
    }

    // 3. Weather multiplier
    weatherMult := 1.0
    if signals.IsRaining {
        weatherMult = sd.config.RainMultiplier
    }

    // 4. Peak hour multiplier
    peakMult := 1.0
    if signals.IsPeakHour {
        peakMult = sd.config.PeakHourMultiplier
    }

    // 5. Total multiplier (capped)
    totalMult := math.Min(surgeMult*weatherMult*peakMult, 5.0)

    // Track for decay
    if surgeMult > 1.0 {
        sd.decayTrack[signals.AreaID] = time.Now()
    }

    result := &SurgeResult{
        AreaID:            signals.AreaID,
        LoadRatio:         loadRatio,
        SurgeMultiplier:   math.Round(surgeMult*100) / 100,
        WeatherMultiplier: weatherMult,
        PeakMultiplier:    peakMult,
        TotalMultiplier:   math.Round(totalMult*100) / 100,
        IsSurge:           totalMult > 1.0,
        SurgeLevel:        surgeLevel,
        ComputedAt:        time.Now(),
    }

    // Store history
    sd.history[signals.AreaID] = append(sd.history[signals.AreaID], *result)
    if len(sd.history[signals.AreaID]) > 100 {
        sd.history[signals.AreaID] = sd.history[signals.AreaID][1:]
    }

    slog.InfoContext(ctx, "surge detection result",
        "area", signals.AreaID,
        "load_ratio", loadRatio,
        "total_multiplier", totalMult,
        "surge_level", surgeLevel,
    )

    return result
}

func (sd *SurgeDetector) getLastMultiplier(areaID string) float64 {
    hist := sd.history[areaID]
    if len(hist) == 0 {
        return 1.0
    }
    return hist[len(hist)-1].TotalMultiplier
}

Surge Decision Logic Flow

flowchart TD
    A[New pricing request] --> B[Collect signals for area]
    B --> C[Compute load ratio L = pending / drivers]

    C --> D{L >= 5.0?}
    D -->|Yes| E[Surge = 3.0x CRITICAL]
    D -->|No| F{L >= 3.5?}
    F -->|Yes| G[Surge = 2.0x HIGH]
    F -->|No| H{L >= 2.0?}
    H -->|Yes| I[Surge = 1.5x MEDIUM]
    H -->|No| J{L >= 1.0?}
    J -->|Yes| K[Surge = 1.2x LOW]
    J -->|No| L[Surge = 1.0x NONE]

    E --> M{Is raining?}
    G --> M
    I --> M
    K --> M
    L --> M

    M -->|Yes| N[Apply weather mult 1.3x]
    M -->|No| O[Weather mult = 1.0x]

    N --> P{Is peak hour?}
    O --> P

    P -->|Yes| Q[Apply peak mult 1.2x]
    P -->|No| R[Peak mult = 1.0x]

    Q --> S[Total = surge * weather * peak]
    R --> S

    S --> T{Total > 1.0?}
    T -->|Yes| U[Apply surge decay smoothing]
    T -->|No| V[No surge]

    U --> W[Cap total <= 5.0x]
    W --> X[Output: total_multiplier]

    V --> X

    style A fill:#3498db,color:#fff
    style E fill:#e74c3c,color:#fff
    style L fill:#2ecc71,color:#fff
    style X fill:#2ecc71,color:#fff

Price Engine: Menghitung Delivery Fee

Price engine menggabungkan semua multiplier untuk menghasilkan fee final, lalu mengirimkannya ke price locker.

package pricing

import (
    "context"
    "encoding/json"
    "fmt"
    "log/slog"
    "math"
    "time"
)

// =============================================================================
// Interfaces
// =============================================================================

// SignalSource adalah interface untuk mendapatkan sinyal area.
type SignalSource interface {
    CollectSignals(ctx context.Context, areaID string) (*AreaSignals, error)
}

// PriceLocker adalah interface untuk menyimpan dan mengambil locked price.
type PriceLocker interface {
    LockPrice(ctx context.Context, orderID string, fee int, duration time.Duration) error
    GetLockedPrice(ctx context.Context, orderID string) (int, error)
}

// =============================================================================
// Fee Calculation
// =============================================================================

// FeeRequest adalah input untuk kalkulasi delivery fee.
type FeeRequest struct {
    OrderID         string  `json:"order_id"`
    UserID          string  `json:"user_id"`
    AreaID          string  `json:"area_id"`
    HubID           string  `json:"hub_id"`
    DestinationLat  float64 `json:"destination_lat"`
    DestinationLng  float64 `json:"destination_lng"`
    OrderItemsTotal float64 `json:"order_items_total"`
    RequestedAt     time.Time `json:"requested_at"`
}

// FeeBreakdown adalah rincian komponen delivery fee.
// Transparan: setiap komponen dilaporkan ke pengguna.
type FeeBreakdown struct {
    BaseFee          int     `json:"base_fee"`
    DistanceKm       float64 `json:"distance_km"`
    DistanceFee      int     `json:"distance_fee"`
    SurgeMultiplier  float64 `json:"surge_multiplier"`
    WeatherMultiplier float64 `json:"weather_multiplier"`
    PeakMultiplier   float64 `json:"peak_multiplier"`
    TotalMultiplier  float64 `json:"total_multiplier"`
    FinalFee         int     `json:"final_fee"`
    SurgeActive      bool    `json:"surge_active"`
}

// PriceEngine adalah komponen inti yang menghitung delivery fee.
type PriceEngine struct {
    signalSource   SignalSource
    surgeDetector  *SurgeDetector
    priceLocker    PriceLocker

    // Fee configuration (tunable via A/B test)
    baseFee          int     // Base delivery fee in IDR
    baseFeePerKm     int     // Fee per km in IDR
    minFee           int     // Minimum fee
    maxFee           int     // Maximum fee (safety cap)

    // Distance config
    maxDistanceKm    float64 // Max delivery radius
}

func NewPriceEngine(
    signalSource SignalSource,
    surgeDetector *SurgeDetector,
    priceLocker PriceLocker,
) *PriceEngine {
    return &PriceEngine{
        signalSource:   signalSource,
        surgeDetector:  surgeDetector,
        priceLocker:    priceLocker,
        baseFee:        8000,
        baseFeePerKm:   2000,
        minFee:         5000,
        maxFee:         75000,
        maxDistanceKm:  10.0,
    }
}

// SetConfig memungkinkan update konfigurasi runtime (untuk A/B test).
func (pe *PriceEngine) SetConfig(cfg PriceEngineConfig) {
    if cfg.BaseFee > 0 {
        pe.baseFee = cfg.BaseFee
    }
    if cfg.BaseFeePerKm > 0 {
        pe.baseFeePerKm = cfg.BaseFeePerKm
    }
    if cfg.MinFee > 0 {
        pe.minFee = cfg.MinFee
    }
    if cfg.MaxFee > 0 {
        pe.maxFee = cfg.MaxFee
    }
}

type PriceEngineConfig struct {
    BaseFee      int
    BaseFeePerKm int
    MinFee       int
    MaxFee       int
}

// CalculateFee adalah entry point utama untuk menghitung delivery fee.
func (pe *PriceEngine) CalculateFee(ctx context.Context, req *FeeRequest) (*FeeBreakdown, error) {
    slog.InfoContext(ctx, "calculating delivery fee",
        "order_id", req.OrderID,
        "area_id", req.AreaID,
        "user_id", req.UserID,
    )

    // 1. Hitung jarak dari hub ke tujuan
    distance, err := pe.calculateDistance(ctx, req.HubID, req.DestinationLat, req.DestinationLng)
    if err != nil {
        return nil, fmt.Errorf("calculate distance: %w", err)
    }

    // Validasi jarak maksimum
    if distance > pe.maxDistanceKm {
        return nil, fmt.Errorf("delivery distance %.1f km exceeds max %.1f km", distance, pe.maxDistanceKm)
    }

    // 2. Kumpulkan sinyal area
    signals, err := pe.signalSource.CollectSignals(ctx, req.AreaID)
    if err != nil {
        // Jika signal collection gagal, fallback ke pricing normal tanpa surge
        slog.WarnContext(ctx, "signal collection failed, using no-surge fallback",
            "area", req.AreaID, "error", err)
        signals = &AreaSignals{
            AreaID: req.AreaID,
        }
    }

    // 3. Deteksi surge
    surgeResult := pe.surgeDetector.Detect(ctx, signals)

    // 4. Hitung fee
    baseFee := pe.baseFee
    distanceFee := int(math.Round(distance * float64(pe.baseFeePerKm)))
    subtotal := baseFee + distanceFee

    finalFee := int(math.Round(float64(subtotal) * surgeResult.TotalMultiplier))

    // Ensure within bounds
    if finalFee < pe.minFee {
        finalFee = pe.minFee
    }
    if finalFee > pe.maxFee {
        finalFee = pe.maxFee
    }

    breakdown := &FeeBreakdown{
        BaseFee:           baseFee,
        DistanceKm:        math.Round(distance*10) / 10,
        DistanceFee:       distanceFee,
        SurgeMultiplier:   surgeResult.SurgeMultiplier,
        WeatherMultiplier: surgeResult.WeatherMultiplier,
        PeakMultiplier:    surgeResult.PeakMultiplier,
        TotalMultiplier:   surgeResult.TotalMultiplier,
        FinalFee:          finalFee,
        SurgeActive:       surgeResult.IsSurge,
    }

    // 5. Lock price untuk durasi checkout
    if err := pe.priceLocker.LockPrice(ctx, req.OrderID, finalFee, 15*time.Minute); err != nil {
        // Price lock failure bukan fatal error
        // Order tetap bisa dilanjutkan, tapi tanpa lock protection
        slog.WarnContext(ctx, "price lock failed, continuing without lock",
            "order_id", req.OrderID, "error", err)
    }

    slog.InfoContext(ctx, "delivery fee calculated",
        "order_id", req.OrderID,
        "base_fee", baseFee,
        "distance_fee", distanceFee,
        "subtotal", subtotal,
        "final_fee", finalFee,
        "surge", surgeResult.IsSurge,
        "total_multiplier", surgeResult.TotalMultiplier,
    )

    return breakdown, nil
}

func (pe *PriceEngine) calculateDistance(ctx context.Context, hubID string, destLat, destLng float64) (float64, error) {
    // In production: gunakan OpenStreetMap / Google Maps Distance API
    // untuk jarak jalan (driving distance), bukan Euclidean.
    //
    // Simplified: haversine formula untuk jarak garis lurus.
    hubLat, hubLng := getHubCoordinates(hubID)
    return haversine(hubLat, hubLng, destLat, destLng), nil
}

func haversine(lat1, lng1, lat2, lng2 float64) float64 {
    r := 6371.0 // Earth radius in km

    dLat := (lat2 - lat1) * math.Pi / 180
    dLng := (lng2 - lng1) * math.Pi / 180

    a := math.Sin(dLat/2)*math.Sin(dLat/2) +
        math.Cos(lat1*math.Pi/180)*math.Cos(lat2*math.Pi/180)*
            math.Sin(dLng/2)*math.Sin(dLng/2)

    c := 2 * math.Atan2(math.Sqrt(a), math.Sqrt(1-a))
    return r * c
}

func getHubCoordinates(hubID string) (lat, lng float64) {
    // Simplified: lookup from database/config
    coords := map[string][2]float64{
        "hub-jkt-01": {-6.2146, 106.8451},  // Jakarta Pusat
        "hub-jkt-02": {-6.2618, 106.8106},  // Jakarta Selatan
        "hub-bdg-01": {-6.9175, 107.6191},  // Bandung
        "hub-sby-01": {-7.2575, 112.7521},  // Surabaya
    }
    if c, ok := coords[hubID]; ok {
        return c[0], c[1]
    }
    return -6.2, 106.8 // Default: Jakarta
}

Price Lock Service dengan Redis

Price lock adalah mekanisme yang memastikan harga yang dilihat pelanggan saat checkout adalah harga yang akan dibayar.

package pricing

import (
    "context"
    "fmt"
    "strconv"
    "time"

    "github.com/redis/go-redis/v9"
)

// RedisPriceLocker menyimpan locked price di Redis.
//
// Key format: "price_lock:{order_id}"
// Value: fee dalam integer (IDR)
// TTL: durasi checkout (default 15 menit)
//
// Keuntungan Redis untuk price lock:
// 1. In-memory, sangat cepat (sub-millisecond read/write)
// 2. TTL otomatis: expired lock tidak perlu cleanup manual
// 3. Atomic: tidak ada race condition saat lock/unlock
type RedisPriceLocker struct {
    rdb *redis.Client
}

func NewRedisPriceLocker(rdb *redis.Client) *RedisPriceLocker {
    return &RedisPriceLocker{
        rdb: rdb,
    }
}

// LockPrice menyimpan fee yang sudah di-lock untuk suatu order.
func (l *RedisPriceLocker) LockPrice(ctx context.Context, orderID string, fee int, ttl time.Duration) error {
    key := fmt.Sprintf("price_lock:%s", orderID)
    err := l.rdb.Set(ctx, key, fee, ttl).Err()
    if err != nil {
        return fmt.Errorf("redis set price lock: %w", err)
    }
    return nil
}

// GetLockedPrice mengambil fee yang sudah di-lock untuk suatu order.
// Mengembalikan error jika lock tidak ditemukan (expired atau tidak pernah dibuat).
func (l *RedisPriceLocker) GetLockedPrice(ctx context.Context, orderID string) (int, error) {
    key := fmt.Sprintf("price_lock:%s", orderID)
    val, err := l.rdb.Get(ctx, key).Result()
    if err == redis.Nil {
        return 0, fmt.Errorf("price lock not found or expired: order=%s", orderID)
    }
    if err != nil {
        return 0, fmt.Errorf("redis get price lock: %w", err)
    }

    fee, err := strconv.Atoi(val)
    if err != nil {
        return 0, fmt.Errorf("invalid price lock value: %s", val)
    }

    return fee, nil
}

// ExtendLock memperpanjang TTL lock jika checkout memakan waktu lama.
func (l *RedisPriceLocker) ExtendLock(ctx context.Context, orderID string, extraTTL time.Duration) error {
    key := fmt.Sprintf("price_lock:%s", orderID)
    err := l.rdb.Expire(ctx, key, extraTTL).Err()
    if err == redis.Nil {
        return fmt.Errorf("cannot extend expired lock: order=%s", orderID)
    }
    if err != nil {
        return fmt.Errorf("redis extend price lock: %w", err)
    }
    return nil
}

// ReleaseLock menghapus lock setelah pembayaran selesai atau dibatalkan.
func (l *RedisPriceLocker) ReleaseLock(ctx context.Context, orderID string) error {
    key := fmt.Sprintf("price_lock:%s", orderID)
    err := l.rdb.Del(ctx, key).Err()
    if err != nil {
        return fmt.Errorf("redis delete price lock: %w", err)
    }
    return nil
}

A/B Testing Framework untuk Eksperimen Pricing

Dynamic pricing melibatkan banyak parameter yang harus di-tuning. A/B testing memungkinkan kita bereksperimen dengan aman tanpa merusak seluruh pengalaman pengguna.

package experiment

import (
    "context"
    "crypto/rand"
    "encoding/binary"
    "fmt"
    "log/slog"
    "math"
    "sync"
    "time"
)

// ABTestConfig mendefinisikan sebuah A/B test.
type ABTestConfig struct {
    Name       string    `json:"name"`
    StartAt    time.Time `json:"start_at"`
    EndAt      time.Time `json:"end_at"`
    TrafficPct int       `json:"traffic_pct"` // 0-100: percentage of users in experiment
    Variants   []Variant `json:"variants"`
}

// Variant adalah satu opsi dalam A/B test.
type Variant struct {
    Name     string      `json:"name"`
    Weight   int         `json:"weight"`   // Relative weight for allocation
    Config   interface{} `json:"config"`   // Pricing config for this variant
}

// ExperimentManager mengelola A/B test untuk pricing parameters.
type ExperimentManager struct {
    mu       sync.RWMutex
    tests    map[string]*ABTestConfig
    results  map[string]*ExperimentResults
}

type ExperimentResults struct {
    TestName       string
    VariantResults map[string]VariantResult
}

type VariantResult struct {
    TotalOrders      int
    TotalRevenue     float64
    ConversionRate   float64
    AvgOrderValue    float64
    CancellationRate float64
    AvgDeliveryFee   float64
}

func NewExperimentManager() *ExperimentManager {
    return &ExperimentManager{
        tests:   make(map[string]*ABTestConfig),
        results: make(map[string]*ExperimentResults),
    }
}

// AssignVariant menentukan variant mana yang diterima oleh user.
// Menggunakan userID sebagai seed agar user yang sama selalu
// mendapat variant yang sama (deterministic bucketing).
func (em *ExperimentManager) AssignVariant(userID string, test *ABTestConfig) *Variant {
    if test == nil {
        return nil
    }

    // Check if user is in experiment
    userBucket := hashUserID(userID) % 100
    if userBucket >= test.TrafficPct {
        return nil // Control group / not in experiment
    }

    // Weighted random selection
    totalWeight := 0
    for _, v := range test.Variants {
        totalWeight += v.Weight
    }

    userSelection := hashUserID(userID+"_variant") % totalWeight
    cumulative := 0
    for i := range test.Variants {
        cumulative += test.Variants[i].Weight
        if userSelection < cumulative {
            return &test.Variants[i]
        }
    }

    return &test.Variants[0] // Fallback
}

// hashUserID mengubah userID menjadi integer untuk deterministic bucketing.
func hashUserID(userID string) int {
    h := 0
    for _, c := range userID {
        h = h*31 + int(c)
    }
    if h < 0 {
        h = -h
    }
    return h
}

// RecordConversion mencatat hasil konversi untuk eksperimen.
func (em *ExperimentManager) RecordConversion(ctx context.Context, testName, variantName string, orderValue, deliveryFee float64, converted bool) {
    // Simplified: in production, store to database for analysis
    slog.InfoContext(ctx, "experiment conversion recorded",
        "test", testName,
        "variant", variantName,
        "order_value", orderValue,
        "delivery_fee", deliveryFee,
        "converted", converted,
    )
}

Price Elasticity Measurement

Price elasticity mengukur seberapa sensitif pelanggan terhadap perubahan harga. Informasi ini penting untuk menentukan seberapa agresif surge pricing bisa diterapkan.

package elasticity

import (
    "context"
    "log/slog"
    "math"
    "sync"
    "time"
)

// ElasticityTracker mengukur price elasticity of demand.
//
// Price elasticity = % change in demand / % change in price
// - Elastis (|e| > 1): pelanggan sensitif. Harga naik 10% -> demand turun >10%
// - Inelastis (|e| < 1): pelanggan tidak sensitif. Harga naik 10% -> demand turun <10%
// - Unitary (|e| = 1): proporsional
type ElasticityTracker struct {
    mu       sync.RWMutex
    data     map[string][]PriceDemandPoint // areaID -> data points
    windowDays int
}

type PriceDemandPoint struct {
    Timestamp   time.Time
    AvgFee      float64
    OrderCount  int
    AreaID      string
}

func NewElasticityTracker(windowDays int) *ElasticityTracker {
    if windowDays <= 0 {
        windowDays = 30
    }
    return &ElasticityTracker{
        data:       make(map[string][]PriceDemandPoint),
        windowDays: windowDays,
    }
}

// Record mencatat satu titik data harga-permintaan.
func (et *ElasticityTracker) Record(ctx context.Context, areaID string, avgFee float64, orderCount int) {
    et.mu.Lock()
    defer et.mu.Unlock()

    et.data[areaID] = append(et.data[areaID], PriceDemandPoint{
        Timestamp:  time.Now(),
        AvgFee:     avgFee,
        OrderCount: orderCount,
        AreaID:     areaID,
    })

    // Prune old data
    cutoff := time.Now().AddDate(0, 0, -et.windowDays)
    points := et.data[areaID]
    var kept []PriceDemandPoint
    for _, p := range points {
        if p.Timestamp.After(cutoff) {
            kept = append(kept, p)
        }
    }
    et.data[areaID] = kept
}

// ComputeElasticity menghitung price elasticity untuk suatu area.
//
// Formula: e = (ln(Q2/Q1)) / (ln(P2/P1))
// Di mana:
//   Q1, Q2 = demand sebelum dan sesudah
//   P1, P2 = harga sebelum dan sesudah
//
// Mengembalikan 0 jika data tidak mencukupi.
func (et *ElasticityTracker) ComputeElasticity(areaID string) float64 {
    et.mu.RLock()
    defer et.mu.RUnlock()

    points, ok := et.data[areaID]
    if !ok || len(points) < 2 {
        return 0
    }

    // Sort by fee
    sorted := make([]PriceDemandPoint, len(points))
    copy(sorted, points)
    for i := 0; i < len(sorted); i++ {
        for j := i + 1; j < len(sorted); j++ {
            if sorted[i].AvgFee > sorted[j].AvgFee {
                sorted[i], sorted[j] = sorted[j], sorted[i]
            }
        }
    }

    // Simple linear regression on log-log transformed data:
    // ln(OrderCount) = a + b * ln(AvgFee)
    // b = elasticity coefficient
    n := float64(len(sorted))
    var sumX, sumY, sumXY, sumX2 float64

    for _, p := range sorted {
        if p.AvgFee <= 0 || p.OrderCount <= 0 {
            continue
        }
        x := math.Log(p.AvgFee)
        y := math.Log(float64(p.OrderCount))
        sumX += x
        sumY += y
        sumXY += x * y
        sumX2 += x * x
    }

    denominator := n*sumX2 - sumX*sumX
    if math.Abs(denominator) < 1e-10 {
        return 0
    }

    // Slope = elasticity
    elasticity := (n*sumXY - sumX*sumY) / denominator

    return math.Round(elasticity*100) / 100
}

// SuggestSurgeCap mengembalikan surge cap yang disarankan berdasarkan
// price elasticity. Area dengan pelanggan elastis -> surge cap lebih rendah.
func (et *ElasticityTracker) SuggestSurgeCap(areaID string) float64 {
    e := et.ComputeElasticity(areaID)

    switch {
    case e < -1.5:
        // Sangat elastis: pelanggan mudah kabur
        return 1.5
    case e < -1.0:
        // Moderat elastis
        return 2.0
    case e < -0.5:
        // Sedikit elastis
        return 3.0
    default:
        // Inelastis
        return 5.0
    }
}

Edge Cases

Race Condition: Dua Request Checkout Bersamaan

User membuka dua tab checkout untuk area yang sama. Satu mendapat surge multiplier 1.0, satunya 1.5. Solusi: price lock terjadi per order_id, dan signal collector menggunakan cache Redis 30-detik untuk memastikan konsistensi.

Price Lock Expired Saat Pembayaran

User checkout, lock 15 menit, lalu lambat membayar. Saat pembayaran, lock expired. Solusi: perpanjang lock otomatis saat user aktif di halaman checkout (heartbeat dari frontend). Jika lock benar-benar expired, beri tahu user dan hitung ulang fee.

Driver Manipulation

Driver bisa 'menahan' order dengan berpura-pura sibuk untuk menaikkan surge. Solusi: track driver acceptance rate dan flag driver yang menolak terlalu banyak order di area dengan surge tinggi.

Negative User Experience dari Surge Tiba-Tiba

User order rutin tiap hari dengan fee Rp10.000. Tiba-tiba hari ini fee Rp25.000 karena hujan + jam sibuk. Solusi: beri notifikasi transparan di halaman checkout yang menunjukkan komponen fee.

Weather API Outage

API cuaca mati. Sistem tidak tahu apakah hujan atau tidak. Solusi: gunakan historical average untuk jam tersebut sebagai fallback. Jangan asumsi tidak hujan — lebih aman sedikit over-estimate.

Race Condition di Price Lock

Bayangkan skenario: User A di area yang sama dengan User B melakukan checkout dalam waktu yang bersamaan. Keduanya mendapat sinyal yang sama dan surge multiplier yang sama. Tapi sebelum pembayaran selesai, 10 order baru masuk dan load ratio naik drastis. User A sudah lock di Rp15.000, User B lock di harga yang sama. Ini normal karena price lock. Tapi yang perlu diwaspadai adalah saat sistem menerima 100+ request dalam 1 detik — Redis pipeline bisa membantu scale, dan signal collector harus menggunakan cached data yang di-refresh setiap 30 detik, bukan real-time per request.


Orchestrator: HTTP Handler dengan Middleware

Semua komponen terhubung melalui HTTP handler yang menangani request pricing.

package api

import (
    "context"
    "encoding/json"
    "fmt"
    "log/slog"
    "net/http"
    "time"
)

// PricingHandler adalah HTTP handler untuk endpoint pricing.
type PricingHandler struct {
    engine     *PriceEngine
    locker     *RedisPriceLocker
    expManager *ExperimentManager
    elasticity *ElasticityTracker
}

func NewPricingHandler(
    engine *PriceEngine,
    locker *RedisPriceLocker,
    expManager *ExperimentManager,
    elasticity *ElasticityTracker,
) *PricingHandler {
    return &PricingHandler{
        engine:     engine,
        locker:     locker,
        expManager: expManager,
        elasticity: elasticity,
    }
}

// HandleCalculateFee menangani POST /api/v1/delivery-fee.
func (h *PricingHandler) HandleCalculateFee(w http.ResponseWriter, r *http.Request) {
    ctx, cancel := context.WithTimeout(r.Context(), 10*time.Second)
    defer cancel()

    var req FeeRequest
    if err := json.NewDecoder(r.Body).Decode(&req); err != nil {
        writeError(w, http.StatusBadRequest, "invalid request body")
        return
    }

    // Validate
    if req.OrderID == "" || req.AreaID == "" {
        writeError(w, http.StatusBadRequest, "order_id and area_id are required")
        return
    }

    // A/B test assignment
    variant := h.expManager.AssignVariant(req.UserID,
        &ABTestConfig{
            Name:       "pricing_v2_base_fee",
            TrafficPct: 50,
            Variants: []Variant{
                {Name: "control", Weight: 50, Config: PriceEngineConfig{BaseFee: 8000}},
                {Name: "variant_a", Weight: 25, Config: PriceEngineConfig{BaseFee: 10000}},
                {Name: "variant_b", Weight: 25, Config: PriceEngineConfig{BaseFee: 6000}},
            },
        })

    if variant != nil {
        if cfg, ok := variant.Config.(PriceEngineConfig); ok {
            h.engine.SetConfig(cfg)
        }
    }

    // Hitung fee
    breakdown, err := h.engine.CalculateFee(ctx, &req)
    if err != nil {
        slog.ErrorContext(ctx, "fee calculation failed", "order_id", req.OrderID, "error", err)
        writeError(w, http.StatusInternalServerError, "fee calculation failed")
        return
    }

    // Record for elasticity tracking
    h.elasticity.Record(ctx, req.AreaID, float64(breakdown.FinalFee), 1)

    // Record experiment conversion
    if variant != nil {
        h.expManager.RecordConversion(ctx, "pricing_v2_base_fee", variant.Name,
            req.OrderItemsTotal, float64(breakdown.FinalFee), true)
    }

    writeJSON(w, http.StatusOK, map[string]interface{}{
        "delivery_fee": breakdown.FinalFee,
        "breakdown":    breakdown,
        "message":      formatFeeMessage(breakdown),
    })
}

// HandleGetLockedPrice menangani GET /api/v1/locked-price?order_id=xxx.
// Dipanggil oleh payment service sebelum charge.
func (h *PricingHandler) HandleGetLockedPrice(w http.ResponseWriter, r *http.Request) {
    orderID := r.URL.Query().Get("order_id")
    if orderID == "" {
        writeError(w, http.StatusBadRequest, "order_id is required")
        return
    }

    ctx, cancel := context.WithTimeout(r.Context(), 2*time.Second)
    defer cancel()

    fee, err := h.locker.GetLockedPrice(ctx, orderID)
    if err != nil {
        // Lock expired atau tidak ditemukan
        writeError(w, http.StatusGone, fmt.Sprintf("price lock expired: %v", err))
        return
    }

    writeJSON(w, http.StatusOK, map[string]interface{}{
        "order_id":     orderID,
        "locked_fee":   fee,
        "locked_at":    time.Now().Add(-15 * time.Minute), // Simplified
    })
}

func formatFeeMessage(breakdown *FeeBreakdown) string {
    if breakdown.SurgeActive {
        return fmt.Sprintf("Biaya antar Rp%d (termasuk surge %.1fx karena permintaan tinggi)",
            breakdown.FinalFee, breakdown.TotalMultiplier)
    }
    return fmt.Sprintf("Biaya antar Rp%d", breakdown.FinalFee)
}

func writeJSON(w http.ResponseWriter, status int, data interface{}) {
    w.Header().Set("Content-Type", "application/json")
    w.WriteHeader(status)
    json.NewEncoder(w).Encode(data)
}

func writeError(w http.ResponseWriter, status int, msg string) {
    writeJSON(w, status, map[string]string{"error": msg})
}

Key Takeaways

Tanpa price lock, pelanggan akan mengalami 'sticker shock' saat harga berubah di tengah checkout. Ini adalah penyebab utama cart abandonment di platform Q-commerce. Lock 15 menit di Redis dengan TTL otomatis adalah solusi yang sederhana dan efektif.
Jangan hardcode surge pricing berdasarkan jam atau hari. Gunakan sinyal real-time: load ratio, weather, driver availability. Rule-based (misal: "setiap jam 6-8 PM surge 2x") tidak akan menangkap anomali seperti tiba-tiba hujan deras di jam 2 siang.
Surge yang naik-turun drastis setiap menit membingungkan pelanggan dan driver. Exponential decay (gradual decrease over 15 menit) memastikan transisi harga yang smooth. Jangan drop surge dari 2.0x ke 1.0x dalam satu detik.
Setiap parameter pricing (base fee, surge threshold, max cap) harus di-A/B test dulu. Selalu gunakan deterministic bucketing (by userID, bukan random per request) agar user mendapat pengalaman yang konsisten.
Elasticity mengukur batas toleransi pelanggan terhadap kenaikan harga. Area dengan pelanggan yang sangat sensitif (elastis) harus punya surge cap yang lebih rendah. Jangan seragamkan surge cap untuk semua area.
Tunjukkan breakdown fee ke pengguna: "Rp8.000 biaya dasar + Rp4.000 biaya jarak + Rp3.000 biaya jam sibuk + Rp2.000 biaya hujan". Transparansi mengubah persepsi dari 'dimaafkan' menjadi 'fair'. Ini bukan sekadar UX — ini adalah strategi retensi.

Referensi

  • Chen, M. K., & Sheldon, M. (2016). "Dynamic Pricing in a Labor Market: Surge Pricing and Flexible Work on the Uber Platform"
  • Cohen, P., et al. (2016). "Using Big Data to Estimate Consumer Surplus: The Case of Uber"
  • Hall, J., Kendrick, C., & Nosko, C. (2015). "The Effects of Uber's Surge Pricing on Driver Welfare"
  • Zervas, G., Proserpio, D., & Byers, J. (2017). "The Rise of the Sharing Economy: Estimating the Impact of Airbnb on the Hotel Industry"

Catatan Implementasi

Seluruh kode di artikel ini adalah production-grade Go dengan error handling, structured logging, context propagation, dan concurrent signal collection. Untuk production deployment, tambahkan circuit breaker untuk external API calls, rate limiter untuk endpoint pricing, dan distributed tracing (OpenTelemetry) untuk debugging latency.


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